Project Overview

Client: University of Toys
Built by: WaterMarc
Scope: Brand Strategy, Naming, Identity Design, UI/UX, Website, Product Positioning, Social Branding
Website: universityoftoys.com
Stage: Brand Created — Launch-Ready
Category: EdTech / Learning Through Play

An Entire Brand Built by WaterMarc From Scratch to Strategy

The Origin

When the founder of what would become University of Toys approached us, there was no name, no logo, no product only a bold idea:

“Let’s create a world where children learn through toys.”

From that first conversation, WaterMarc took full ownership of bringing this vision to life. We didn’t just design assets — we built the brand, the positioning, the experience, and the platform.

The Challenge

Create a brand from scratch that speaks to two very different audiences:

Children as the end users.
Parents as the gatekeepers and decision-makers.

At the same time, the brand needed to feel:

Visually engaging for kids.
Emotionally credible and modern for parents.
Operationally sound for future product, program, and digital growth.

What WaterMarc Did

Strategy & Ideation
WaterMarc led founder discovery sessions to: 1. Define the mission and vision. 2.Establish a strong brand positioning around play-based learning. 3.Build audience clarity: child-centric but parent-directed.

We didn’t just consult we co-created the brand logic from the ground up.

Naming & Identity

Coined the name University of Toys combining structure, education, and joy.
Crafted a complete visual identity system: logo, colors, typography, illustration style, and brand extensions.
Created a tone of voice that’s intelligent, playful, and emotionally grounded appealing to modern parents while still speaking to children’s imaginations.

Planned and designed the entire website architecture in-house.
Executed UI/UX that’s clean, mobile-optimized, and experience-driven.
Focused on storytelling, not just selling — building a digital space where the UOT vision could live and grow.
Developed the site to support future features: workshops, e-commerce, subscriptions, and more.

Website Design & Build

Product Storytelling

Though UOT currently offers limited stationery items, we gave each product meaning and educational purpose.
Designed product labels, packaging concepts, and messaging that align with the brand’s deeper mission.
Positioned merchandise not as retail goods, but as tools for learning through play.

Launched and styled the brand’s Instagram presence.
Created branded templates, highlight icons, and a launch grid aesthetic.
Set the tone for content — balancing parent relatability with childlike wonder.

Social & Digital Foundation

Built by WaterMarc Every Step of the Way

From zero to brand, WaterMarc didn’t just contribute we created.

Everything the public sees from the name, to the brand language, to the UX flow.

and future product thinking came from WaterMarc’s strategy, design, and creative leadership.

Where the Brand Stands Today

What Sets Us Apart

PhaseStatusBrand Ideation, DoneNaming & Visual Identity, DoneWebsite Design & Launch, DoneProduct & Packaging, DesignedSocial Branding, Set UpSales Launch Not Yet Live

While sales haven’t launched yet, the brand is 100% built, aligned, and ready for the world.

We didn’t just help build UOT.
We are the team that made it real.